Using Images

Heightening Your Profile:

Are you sharing images across social platforms?

If you're not sharing images of your performances. Stuff that could resonate with your fans or visitors to your web page and other platforms, you're missing out.

Do you want new fans as well as keeping the ones you've already got? If the answer is yes, read on...

Images or visual content is more effective in Social Media. It gets your message across faster than audio, text or even video. There is power in pictures (What I usually refer to as PIP). It can't be restricted to only Pinterest and/or Instagram. Platforms like LinkedIn and Twitter are aware of this trend and are beginning to showcase images as well. Power in Pictures (PIP) reminds me of the popular phrase, "Every picture tells a story." An image or picture can sometimes communicate more effectively than a thousand words on a page, depending on the context.If you're a performer and are actively working, performing live regularly, you probably have tons of images already. These can be exploited and utilised to heighten your profile and help to promote your music, band, brand or art.Social Media is not standing still, it's moving forward everyday at breakneck speed. Your rivals and competitors can have the jump on you even if your art is better, and as a result become more successful because  you underestimated them and failed to realise the power building you and your art requires.Make yourself via your site easily accessible to the fans, members of the public and clients by exploiting what is currently referred to as Image SEO. It'll help to optimise your site and as a result, heighten your profile/image/brand.

Knowing which images or photos will appeal to your fans or target audience is essential. You have to be aware of the subtlety and ingenuity required to win over fans. One way is to get an ally take the photos at performances, shows and even simple rehearsals. Conceptualise and plan the composition of the image before hand but make it look natural and spontaneous. It shouldn't look contrived. A great image or picture will guarantee you shares on Facebook and other accounts. You could even overlay it with some text describing the event or you could write something humorous but relevant. You could also pair a highly engaging image with little known facts about you, your band or brand. Fans are guaranteed to love this, they will respond by sharing the information with their peers.Social Media is not standing still, it's moving forward everyday at breakneck speed. Your rivals and competitors can have the jump on you even if your art is better, and as a result become more successful because  you underestimated them and failed to realise the power building you and your art requires.

Four things to remember:

1. Give your audience what is required.

2. Be Consistent and Quick - Don't wait until you have a show before publishing posts. Your target audience and fans will see through this and could possibly be put off, thinking you're being exploitative and you don't really care about them.

3. Create Original Art (if you can) - It will make you stand out from the rest.

4. Hire us to Source, Optimise and Brand for you.

Remember, social Media success does not happen overnight. The results are gradual, they takes time to achieve. But if you consistently work your site(s), the rewards can be amazing and it will definitely compliment your band, brand or art.Stay safe and keep creating...

'Bodederek